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Toyota Hybrid

TV Commercial

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Role

Art Director, Design, 2D Animation, 3D lighting and texturing


Year — 2018

 

As the main sponsor of the Australian Football League (AFL), Toyota took the chance to promote their new range of hybrid cars at the start of the AFL season.

This was a full 3D commercial, created to highlight the diverse characteristics of the new hybrid car model: power, class and acceleration.

Keeping with the spirit of Australian football, we created a new hybrid of AFL player, who got the same strong characteristic as the car. This hybrid player is also a combination of all of the top AFL players’ and their strongest characteristics.

 
 

Credits


 

Agency - Gemba
Client - Toyota
Creative Director - John Gavin
Executive Producer - Haley Polacik
Director - Andrew Montague
Art Director/design - Sept Putra
2D Animation - Michael Wilkinson, Sept Putra
3D Lead - Sept Putra

3D Character sculpting/modelling - Ted Adair
Lighting & Texturing - Sept Putra, Chris Angelius, Dan Cowan, Ted Adair
3D Animation - Ted Adair, Dan Cowan
Editor - Andrew Montague
Compositing - Andrew Montague, Dan Cowan, John Gavin
Grade - CJ Dobson