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EMPEROR CHAMPAGNE
My Role: Director, Art Director and Lead Animator
Back in May 2017, I was fortunate enough to be approached by Passion Pictures Melbourne to direct the introductory launch video for EMPEROR - The first online retailer for Champagne in Australia.
Working closely with EMPEROR, we developed the key visuals that integrated well with EMPEROR branding elements, such as the Napoleon painting as the hero image, grid patterns and the brand colour scheme.
As this is the brand's first video, there's a natural urge to go down an informational path. Therefore there are a few typography shots that cater for this and are carefully designed to still keep the balance between beautiful, powerful and artistic, but also informational.
Below are some of the visual explorations.
Below is the 15 second cut down from the main brand introductory launch video.
Credits:
Client: Emperor Champagne
Produced by: Passion Pictures Australia
Executive Producer: Katie Mackin
Head of Production: Fiona Fry
Producer: Niamh Lines
Director/Art Director/Lead Animator: Sept Putra
Photographer: Sophie Costello
Make Up: Julie Cox
Photo Retouching: Giorgia Fichera
Year: 2017