Role
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Design Director, Art Director, 3D Lead and Lead Animator
Year — 2017
2017 was a big year for the Australian Open with a new re-brand, and I was glad to be part of it.
Working directly with Tennis Australia, we translated this new re-brand into a moving graphic package, including idents, opener, stings and LED.
The Australian Open is one of four annual tennis grand slams held globally, and this new visual language was a move away from a common sports visual language to one that was more sports entertainment focused.
This montage below is a compilation of all of the work for this project, including some bits that didn't see the light of day at the Open. I had fun exploring this new rebrand and design directing on this graphic package.
Montage
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Styleframes
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Idents - Director’s cut
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Opener and stings (the opener is the director's cut version)
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TVC design development
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I also got the chance to art direct the TV commercial, which you can see here. The below styleframes show the design development for the TVC.
Credits
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All live action footage courtesy of Tennis Australia.
Client - Tennis Australia
Head of production - Rob O'Gorman
Technical Manager - John O'neil
Creative Director - Rachel Goldsworthy
Producer - Xavier Muhlebach
Design Director/Art Director/Lead Animator - Sept Putra
Animation: Jason James
Sound Designer: Sean Holmberg
LED Production Coordinator: Brad Kelson
LED supervisor & Technical: Toby Harding
Projection Artist for TVC: Kit Webster