Role
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Art Director, 3D Lead and Design
Year — 2018
This project, to promote Holden’s end of tax year sale, came our way and we were happy to elevate the existing design and take it to the next level.
Our new take on the design included using 3D cars - this was the first time Holden had used a 3D car in this kind of a promo.
We were pleased to be able to convince the client to use CG cars for this TV spot, as we were thrilled and excited with the challenge and the overall final look of the TVC.
Credits
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Agency - AJF Partnership
Client - Holden
Title - EOFY 4 Day Sale
Creative Director - John Gavin
Art Director/Look Development - Sept Putra
Executive Producer - Haley Polacik
3D Environment Modelling - Adam Singer
3D Texturing - Sept Putra & Adam Singer
3D Lighting - Sept putra & Adam Singer
3D Rendering - Sept Putra & Adam Singer
3D Animation - Chris Frey & Adam Singer
Online - Andrew Montague
Grade - CJ Dobson
Compositing - John Gavin & Andrew Montague
Sound - Bang Bang