Role
—
Art Director, 3D Lead and Design
Year — 2019
Porter Davis is a stylish building company currently celebrating its 20th year of operation. “More thought built in” is their manifesto.
Agency The Monkeys came up with the concept of a forced perspective/or optical illusion that would reveal their manifesto. At Pixel, we responded to this brief through a CG route. Our goal was to integrate the idea of a forced perspective with tasteful typography and a stylish light-filled open plan room. We developed a continuous camera movement, flowing through until it revealed the manifesto as the end shot.
My role on this project was art direction, developing the look and design, as well as leading the 3d team.
Visual development
Credits
—
Agency - The Monkeys
Client - Porter Davis
Title - More Thought Built In
Creative Director - John Gavin
Art Director - Sept Putra
Producer - Haley Polacik
3D Lead - Sept Putra
Look Dev - Sept Putra, John Gavin
Modelling - Rory Mclean, Alex Whillance, Sept Putra
Texturing - Sept Putra, Jesper Lindborg, John Gavin, Rory Mclean
Lighting - Jesper Lindborg, John Gavin
Animation - Rory Mclean, Kane Rowlingson, Jesper Lindborg
Compositing and Finishing - John Gavin