Role
—
Art Director, 3D lead, design & animation
Year — 2019
This project started off as a really cool exciting paper craft stop motion (live action) idea, but in the end budget limitations steered the ship towards a different route: CG. The agency was keen on the paper craft approach as it brings a human charm and personality, so we made this happen in CG.
Working closely with the Creative Director & Director, my role was to visually translate the paper craft world into 3D as well as lead on the animation. The designs replicated how stop motion paper craft artists work, for example with strings and sticks. The name of the game for the animation was to maintain the stop motion vibe. All of these elements made sure the final delivery had human charm and personality.
Visual development
Storyboard to 3d world
—
3d models - Turntable
—
Credits
—
Client - LatitudePay
Agency - CHE Proximity
Creative Director - John Gavin & Goldy
Art Director - Sept Putra
Producer - Haley Polacik
3D Lead - Sept Putra
Design & Illustration - Sept Putra, Kane Rowlingson
Modelling - Alex Whillance, Sept Putra, Harry Warne
Texturing & Lighting - Sept Putra
Animation - Harry Warne